Originally called Chez Thrift, Caledon Community Service's "charity shop" needed a major brand makeover. Large new premises and a new name was the starting point.
A discovery session with key management led to a brand strategy resulting in a fun, clean and colourful brand identity that would appeal to a younger audience, in addition to retaining their Gen X and Boomer audiences.
SDB Creative Group designed the visual identity, worked on the interior and exterior of the building with colour specs, signage and graphics, created a marketing program for the launch, and create social media content.
SDB Creative Group Inc. l Toronto, Ontario, Canada l Hythe, Kent, England
Strategic Brand Development l Brand Identity Design l Brand Content Creation l Integrated Marketing Communications
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