Evolve Caledon

Originally called Chez Thrift, Caledon Community Service's "charity shop" needed a major brand makeover. Large new premises and a new name was the starting point.


A discovery session with key management led to a brand strategy resulting in a fun, clean and colourful brand identity that would appeal to a younger audience, in addition to retaining their Gen X and Boomer audiences.

SDB Creative Group designed the visual identity, worked on the interior and exterior of the building with colour specs, signage and graphics, created a marketing program for the launch, and create social media content.

SDB Creative Group Inc.   l   Toronto, Ontario, Canada   l   Hythe, Kent, England


Strategic Brand Development   l   Brand Identity Design   l   Brand Content Creation    l    Photography & Video


Copyright © 2018 SDB Creative Group Inc. All rights reserved. SDB Creative Group builds brand love, with ideas that rock the status quo.